Two-Hour Design Workshop
Client -
Reinvest24
Year -
2022
Role -
GUI and UX design
Overview
Client:
Reinvest24.com - the investment platform.
The problem:
the client was concerned about the effectiveness of their project page.
The process:
we conducted a two-hour design workshop based on design thinking and sprint methodology.
The solution:
after we spent two hours evaluating the common patterns in the industry and doing heuristic research, we came up with the set of the essential blocks for the page.
We have arranged them in order of priority using the gestalt methodology and the wireframe.
Challenges
The problem the client was concerned about the effectiveness of their project page.
We conducted a two-hour design workshop based on the design thinking and design sprint methodology.
We explored to validate the requirements and feasibility and made multiple hypotheses, defining in-depth and heuristic research to discover common patterns and standard practices.
Users and audience
The middle class, technically and financially savvy males, are people who want to try to invest in real estate conveniently.
Scope and Constraints
Our design process is based on the principles of Design Thinking.
While Design Thinking is a framework for problem-solving and building solutions, Design sprints are a specific process of solving the answer.
A practical solution to a problem demands, among other things, a willingness to change and think differently. Design thinking creates the right conditions for this.
For instance, as we mapped out the solution and made our process more efficient, we went for small, frequent iterations. One of them focused on smaller subsets to see if there was a problem with specific subgroups. After identifying the problem, we determined how we could solve it.
Discovery
after we spent two hours evaluating the common patterns in the industry and doing heuristic research, we came up with the set of the essential blocks for the page.
User Interviews
For this project, we did quick interviews with three persons, represented them in the wireframe and collected insights.
Development
We did a crude design prototype and formulated theories with reasonable risk. After we concluded the study, we filtered out our ideas and blocked them into two categories – High and Low priority. It's a good practice to stop each type into a separate category and keep them separate for the duration of the workshop.
Prototype
We came up with our solution from an end product-oriented perspective rather than focusing on the end product.
We laid the strategy and called the shots simultaneously rather than starting a design from scratch. As a result, we had a work-in-progress state which we could touch when needed without causing undue stress to the user.
Outcome
Designers could extend the experience design process by doing a staged design that serves as a working feedback mechanism.
Fully optimized the process can contribute significantly to the overall product launch. I believe our two-hour designer workshop gave us a new perspective in working with designers and let us do more.