PROTO
Client -
Victoria OY
Year -
2023
Role -
Brand and Product Designer
Overview
The shaft diameter was 1.5 cm, and the factory designer would adjust the graphics to fit the shaft if I provided the idea.
Challenges
I am worked closely with Victoria Oy to understand their vision for the new line of shafts. They created a design that incorporated the required graphics and colors while also conveying the high-quality and unique nature of the shafts. The graphics were printed on the shafts, and I ensured that they matched the description provided.
Users and audience
Golf players.
Scope and Constraints
The project involved printing graphics on Victoria Oy's Proto HM Graphite golf club shafts. The graphics included the name "PROTO", in a single color of red, blue, or black.
Discovery
Hotsnow worked closely with Victoria Oy to understand their vision for the new line of shafts. Victoria Oy had a clear idea of what they wanted, and Hotsnow was able to bring their vision to life. The design process involved several iterations, with Hotsnow taking feedback from Victoria Oy and making adjustments as needed.
In addition to incorporating the required graphics and colors, Hotsnow also focused on conveying the high-quality and unique nature of the shafts. They carefully selected materials that would not only look great but also perform well on the golf course. The final product was a result of a lot of hard work and collaboration between Hotsnow and Victoria Oy.
User Interviews
Development
Once the design was finalized, Hotsnow moved on to the production phase. They had to ensure that the graphics were printed perfectly on each shaft, which required a lot of attention to detail. Hotsnow worked tirelessly to make sure that the graphics matched the description provided by Victoria Oy.
Overall, Hotsnow's close collaboration with Victoria Oy and attention to detail throughout the design and production phases resulted in a high-quality product that met the client's vision and expectations.
Prototype
Outcome
The new line of shafts was a success for Victoria Oy. The unique design and branding helped them stand out in the market, and the high-quality of the shafts was well-received by customers. The successful execution of the project by Hotsnow helped Victoria Oy achieve their goals and improve their brand image.