Neison Nord
Client -
Neison Nord
Year -
2022
Role -
Branding, UX and web design
Overview
We developed a new brand identity, website design, and custom illustrations for Neison Nord company.
This project's creative team from our side included Igor Polyakov, Sajhib Hossein, and Susanna Talvi.
Challenges
The team at Neison Nord works with you to create a custom-made software solution to suit your business needs. They work with you to create a roadmap and timeline for the project and will adjust it if necessary. The team is dedicated to delivering high-quality software that meets your business needs. They are always open to feedback and suggestions, so you can be sure you are getting what you need. Neison Nord will always be there to support you and your team throughout the life of the project.
Users and audience
B2B decision makers, professionals.
Scope and Constraints
The team at Neison Nord works with you to create a custom-made software solution to suit your business needs. They work with you to create a roadmap and timeline for the project and will adjust it if necessary. The team is dedicated to delivering high-quality software that meets your business needs. They are always open to feedback and suggestions, so you can be sure you are getting what you need. Neison Nord will always be there to support you and your team throughout the life of the project.
We operated on the trademark identity and website design for this company. Because the design system and website were designed to be accessible and affordable, we created a branding strategy that was simple and accessible. This approach helped them connect with their customers and explain the benefits of their products.
Discovery
To begin with, we researched the software and development industries in the Nordics, the difficulties consumers faced, and where the company's message was being communicated. We emphasized the service's critical advantages, innovation, professionalism, and modernity. The team wanted to create a visual identity design method that could shift from more businesslike to more emotional. The software industry was connected by color psychology and the psychology of novelty, professionalism, and technology through color to create an instant visual connection. The bright and vibrant colors make a quick graphic link to the topic of originality, professionalism, and technology. The brand uses green, orange, and blue hues extensively.
User Interviews
We performed a few user tests to validate the concept. Finally, the option with strict thin lines and a light, elegant sans-serif typographic was chosen as an approved brand sign.
Development
The following phase of customer experience design, boosting the effectiveness of the service display and communicating the brand online, was to construct a website. The team initially created a framework that would be practical and particular to the wide assortment of target customers. They then moved on to developing a website.
Prototype
I have created the clickable prototype for concept validation and testing.
Outcome
For our team, the Neison Nord project was a great chance to collaborate with the representatives of great companies providing helpful and enlightening services.