Designed in Finland Product Label
Client -
Westend
Year -
2023
Role -
Graphic Designer
Overview
The "Designed in Finland" logo is a key element of Westend's packaging project for their premium HiFi audio products, including headphones and speakers. It serves as a distinctive mark on these products, emphasizing their Finnish origin and the company's commitment to quality.
Challenges
Balancing simplicity and uniqueness in the logo design.
Ensuring the logo effectively communicates Finnish identity and brand values.
Maintaining consistency with the chosen font and color scheme.
Users and audience
The primary audience includes customers who value premium lifestyle products and appreciate Finnish design and quality. Additionally, potential customers seeking high-quality audio solutions are also part of the audience.
Scope and Constraints
The scope involves creating a logo that encapsulates the essence of Finnish design and Westend's brand values. The constraints include using the Helvetica font for simplicity and clarity and adhering to the blue and white color scheme to reflect the Finnish flag and convey trust and professionalism.
Discovery
Market Research: Analyzing the preferences and expectations of the target audience.
Brand Identity: Understanding Westend's core values and positioning within the market.
User Interviews
Conducting interviews with current and potential customers to gather insights into their perceptions of Finnish design and Westend's products.
Development
Refining the selected prototype based on user feedback and brand alignment. Finalizing the logo's design elements, typography, and color scheme.
Prototype
Creating multiple logo design concepts based on the research and user feedback. These prototypes explore different ways to represent Finland and Westend's values through visual elements.
Outcome
The "Designed in Finland" logo successfully represents Westend's commitment to Finnish design and quality. It's a symbol of trust, reliability, and professionalism associated with Westend's HiFi audio products, making it a valuable addition to their packaging and branding.