Car Sharing Shuttle Flow

Client -

Study

Year -

2019

Role -

Product Designer

A van illustration
Wireframes
Application screens with diagram
Application screen in a device
Application screens
Solution slide
Application screens
User journey
Application screens

Overview

I have identified some of the key areas of the Roll Shuttle and have done some low-fidelity wireframes to make it easier for the readers to understand how the feature will work. The next step will be to do high-fidelity wireframes that look a lot more polished and then move towards implementation.

Challenges

Users may find the Roll prices high for the rides to the airports due to the high demand, also the airports are often located far from the cities, and the regular bolt prices might be uncomfortable for the users. Users can be stressed to find transportation in a foreign country.

Users and audience

Personas and their goals


Takeshi Kovacs, a young manager, he is
travelling to Helsinki for the training of the
hardware. Triinu Toompuu, a mother of
three, she is travelling to visit her relative.


Roles and responsibilities

I am worked as a Product Designer and a full-stack UX/UI Designer.

Scope and Constraints

Touchpoints Application, Stuff, Social Channels, Paid Ads, Email Marketing, Third-party Review Sites. Actions Google search for the relevant keywords Selecting the option in the app Opening the app Closing the app Ordering a ride in the app Emotions and Motivation Feeling of Accomplishment, Stress, Fear to miss the flight, Bolt app is convenient and intuitive. Obstacles and Pain Points High price Big/heavy luggage, a group of passengers is more than four, hard to find the information in a foreign contry.

Discovery

Use cases

Takeshi Kovacs has arrived in Helsinki and found that the airport’s location is far from his downtown hotel. He has checked the transportation options offered at the terminal and found that taxi and express train don’t fit well due to the high prices and the number of exchanges of the transport means. 

Triinu Toompuu is flying to Berlin with her family. She checks the Bolt application to hire the raid but realizes that the prices are three times higher than the airport due to the high demand, and their family is five persons. It’s doesn’t fit into the regular ride.

User Interviews

After user interviews, I found that users are unaware of the Airport Shuttle option and oversee it. 


They didn't know they could book the shuttle at least one hour before the scheduled departure time. Users must open the side menu, where the link to the service is placed, and they are clueless about that feature.


We did user testing and asked people to book the airport shuttle without giving them any hints. We observed that people have problems finding the Airport Shuttle option, and this feature was overlooked. 

Development

I have identified some of the key areas of the Roll Shuttle and have done some low-fidelity wireframes to make it easier for the readers to understand how the feature will work. The next step will be to do high-fidelity wireframes that look a lot more polished and then move towards implementation.

Prototype

I created a clickable prototype in Figma and tested it with five testers. All the team members were observers. As a result of the testing, we have a matrix with insight into the user experience. After evaluation, we found that the concept was valid and proceeded to the next stage.

Outcome

Roll Shuttle service is an excellent solution to the problem. Small buses depart from the number of stops located conveniently across the city, and it’s easy to find the nearest stop. 

Buses drive with short intervals and have no stops during their route to the airport, thus offering a fast ride to the desired terminals. 

The price is fixed, and it’s lower than the average regular Bolt ride in that route.